Turning sustainable science into an inspiring call to action

Jet fuel from landfill waste: it sounds like a fantasy, but that's what Wastefuel actually does. They needed to spread the word and win backing from investors, without compromising on scientific credibility.

We dramatised the core elements of Wastefuel's product and mission into an inspiring hero film script and storyboard, complete with a new tagline.

Harnessing narrative principles to translate the core problems of carbon emissions and landfill waste into Wastefuel's groundbreaking solution.

A launch film worth shouting about.