Budding the brand of the nation's favourite garden

Everyone knows Kew Gardens is a national treasure. But what they don't know is that most of the breakthrough science happens at Wakehurst, their sister site - and it's time they found out about it.

We drew upon Kew's historic brand to create a related but distinguished marketing strategy for Wakehurst itself, including value proposition, messaging hierarchy, and tone of voice guidelines.

By identifying key audiences, condensing research into insights, and writing brand guidelines that distinguished Wakehurst without losing the core Kew magic.

More visitors, less confusion, and a clear direction for Wakehurst's continuing growth.