From off-brand to open-ended

Nexus Mutual is a different kind of crypto: transparent, member-owned, and truly inclusive. So why was its brand so dark, closed, and obscure?

We refreshed the Nexus logo, lock-up, and colour palette so that it truly expressed their values - and those of their customers.

Developing core messaging priorities, we identified the brand's key benefits and extrapolated them into relevant, visually compelling assets, from a new logo to a relaunched website.

Engaged membership, rising value, and more trust in the mutual.