Attracting intelligence by being intelligent

Business schools compete for the top talent. How could LSE distinguish itself from rivals and boost its recruitment?

We capitalised on LSE's unique selling point - their holistic social science approach - to develop a benefit-led campaign for London Underground.

Creating a pithy proposition and expressing it through a simple yet punchy visual style, cutting through the crowd to reach our target audience.

A record number of applicants (x5) citing the campaign as the reason they heard of the programme.