Creating a fintech whitepaper worth sharing
OpenPayd are leaders in embedded finance - but to stay ahead, they need to publish insightful market research that's both original and engaging.
We took a raw survey data set and fashioned it into an editorialised, 36-slide interactive whitepaper.
We established a narrative device to frame the research and win attention, before drawing key insights from the data in support of the whitepaper's claims.
More downloads than any previous whitepaper.